Marketing (B.B.A.)

Bachelor of Business Administration

Major in Marketing

The Bachelor of Business Administration (B.B.A.) in Marketing at Texas State University Round Rock provides students with the knowledge and skills needed to excel in today’s competitive marketplace. This program offers a flexible and high-quality education in the key areas of marketing, including digital marketing, consumer behavior, market research, and brand management.
Graduates of the program will be prepared for dynamic careers in marketing, sales, advertising, and market analytics.

Course Rotations

FRESHMAN - First semesterOFFEREDFRESHMAN - Second semesterOFFERED
ENG 1310Fall / SpringENG 1320Fall / Spring
MATH 1329OnlinePHIL 1320Fall / Spring
ISAN 1323FallGEO 1305Fall / Spring
COMM 1310Fall / SpringHIST 1310Fall / Spring
B A 1310FallPOSI 2310Fall / Spring
US 1100Fall / Spring
SOPHOMORE - First semesterOFFEREDSOPHOMORE - Second semesterOFFERED
ACC 2361FallACC 2362Spring
ECO 2314FallECO 2315Spring
HIST 1320Fall / SpringPOSI 2320Fall / Spring
ANLY 2333FallB A 3110Spring
BIO 1330Fall / SpringMU 2313Fall / Spring
BLAW 3301Spring
JUNIOR - First semesterOFFEREDJUNIOR - Second semesterOFFERED
ISAN 3380FallFIN 3312Spring
MGT 3303FallMKT 3343Spring
MGT 3353FallMKT 3350Online
ENG 2310Fall / SpringMKT 3370Online
Free ElectiveFall / SpringB A 3120Spring
Free electiveFall / Spring
SENIOR - First semesterOFFEREDSENIOR - Second semesterOFFERED
MKT 3358OnlineMGT 4335Spring
MKT 4330OnlineMKT 4337Online
Business, Advanced ElectiveOnlineMKT Advanced ElectiveOnline
Business, Advanced ElectiveOnlineMKT Advanced ElectiveOnline
Free ElectiveFall / Spring

☆ LOCAL JOB OPPORTUNITIES

Local employers such as Dell, Amazon, H-E-B, and Apple recruit our B.B.A. students to work for their organizations after they graduate.

What jobs can you pursue with a Bachelor's degree in Marketing?

  • Marketing Manager
  • Social Media Specialist
  • Brand Strategist
  • Marketing Research Analyst
  • Digital Marketing Coordinator
  • Sales and Business Development

APPLY NOW

The Undergraduate Admissions page will help walk you through the steps to apply to Texas State University.

Questions?

Contact us with any questions you may have, and we will guide you to ensure a smooth admissions process.
Degree Plan
Core Curriculum
Undergraduate Programs
Additional Program Info